Neuromarketers Are Studying Brain Scans to Influence Our Product Choices

Neuromarketers Are Studying Brain Scans to Influence Our Product Choices

A doctor looking at MRI scan results.

(© zinkevych/Fotolia)


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Julia Gottwald
Julia Gottwald is the co-author of “Sex, Lies, and Brain Scans”, which won the BPS Popular Science Book Award 2017. She completed her PhD in Psychiatry at the University of Cambridge and also holds degrees in Neuroscience from the University of Oxford and Biochemistry from Free University (Germany). In 2016, she won the BAP Public Communication Prize. In 2017, she was awarded the Association of British Science Writers Best Student Journalist Award. She now works for the healthcare communications agency Havas Lynx in Manchester, UK.
A robot cafe in Tokyo is making work possible for people with disabilities.

A robot server, controlled remotely by a disabled worker, delivers drinks to patrons at the DAWN cafe in Tokyo.

Photo courtesy of dawn2021.orylab.com.

A sleek, four-foot tall white robot glides across a cafe storefront in Tokyo’s Nihonbashi district, holding a two-tiered serving tray full of tea sandwiches and pastries. The cafe’s patrons smile and say thanks as they take the tray—but it’s not the robot they’re thanking. Instead, the patrons are talking to the person controlling the robot—a restaurant employee who operates the avatar from the comfort of their home.

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Sarah Watts

Sarah Watts is a health and science writer based in Chicago.

Breast cancer patients can now remove their tumors with ice instead of surgery

A woman receives a mammogram, which can detect the presence of tumors in a patient's breast.

When a patient is diagnosed with early-stage breast cancer, having surgery to remove the tumor is considered the standard of care. But what happens when a patient can’t have surgery?

Whether it’s due to high blood pressure, advanced age, heart issues, or other reasons, some breast cancer patients don’t qualify for a lumpectomy—one of the most common treatment options for early-stage breast cancer. A lumpectomy surgically removes the tumor while keeping the patient’s breast intact, while a mastectomy removes the entire breast and nearby lymph nodes.

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Sarah Watts

Sarah Watts is a health and science writer based in Chicago.