Farm.One's underground Tribeca location grows over 100 different varieties of edible flowers, herbs and microgreens at any one time.
By the time you reach for that head of lettuce at the grocery store, it's already probably traveled hundreds of miles and spent almost two weeks sitting in a truck.
"Food is no longer grown for human beings, it's grown for a truck to support a supply chain," says the president of Metropolis Farms in Philadelphia.
But everyone likes fresh produce, so the closer your veggies are grown to your favorite supermarket or restaurant, the better. With the recent outbreak of E.coli contaminating romaine lettuce across the United States, it's especially appealing to know that your produce has been grown nearby in a safe environment. How about a farm right on top of a grocery store in Philadelphia? Or one underground in the heart of Manhattan? Or one inside an iconic restaurant in Australia?
Hyper-local urban farming is providing some consumers with instant access to seriously fresh produce. It's also a way for restaurants and food suppliers to save on costs, eliminating the need for expensive packaging and shipping, experts say. Tour five of the world's coolest vertical farms in pictures below.
NEW YORK
(Courtesy)
Farm.One's underground Tribeca location grows over 100 different varieties of edible flowers, herbs and microgreens at any one time.
Farm.One's vision is to build small indoor farms in cities around the country that provide rare herbs and produce to high-end restaurants. Their farm in the heart of Manhattan occupies 1200 square feet in a basement beneath the two-Michelin-starred restaurant Atera, which is conveniently one of their customers. All of the 20 to 25 restaurants they supply to are within a three-mile radius, making delivery possible by subway or bike.
"We have a direct connection with the chefs," says the CEO and founder Robert Laing. "For very perishable produce like herbs and leafy greens, hyper-local vertical farming works really well. It's literally dying the moment you cut it, and this is designed to be fresh."
PHILADELPHIA
(Courtesy)
Jack Griffin, president of Metropolis Farms, atop sunflowers grown at his indoor farm.
"Restaurants are important," says Jack Griffin, the president of the indoor vertical Metropolis Farms in Philadelphia. "But not the most important, because they don't feed the majority of people."
Griffin is on a mission to standardize the indoor farming industry so supermarkets and communities around the world can benefit from the technology in a cost-effective and accessible way. Right now, Metropolis Farms supplies to a local grocer, Di Brunos Bros, that is less than two miles from their facility. In the future, they have plans to build a rooftop greenhouse atop a new supermarket in Philadelphia, plus indoor farms in Baltimore, Oklahoma, and as far away as India.
One advantage of their farms, says Griffin, is their proprietary technology. An adaptive lighting system allows them to grow almost any size crop, including tomatoes, cucumbers, peppers, strawberries, and even giant sunflowers.
"It's bigger than just food," he explains. "We are working on growing specialty crops like wine, chocolate, and coffee. All these plants are within reach, and we can cut the cord between supply chains that are difficult to deal with. Can you imagine if you grew Napa wines in Camden, New Jersey?"
BERLIN
(Courtesy)
GOOD BANK at lunch: the first vertical farm-to-table restaurant in the world.
GOOD BANK, in Berlin, bills itself as the world's first farm-to-table vertical restaurant. They grow their many of their own vegetables and salads onsite using farming system technology from another German company called INFARM. The latter's co-founder and CEO, Erez Galonska, cites a decline in traditional farming, an increase in urban populations, and the inefficiency of the current food system as motivation for turning to vertical farming to produce food where people actually eat and live.
"INFARM is pioneering on-demand farming services to help cities become self-sufficient in their food production, while eliminating waste and reducing their environmental impact," Galonska says.
MELBOURNE
(Photo credit: Matters Journal)
Geert Hendrix, founder and CEO, looking at the first Farmwall prototype.
Melbourne-based Farmwall leases indoor vertical farms the size of small bookshelves to restaurants and cafes. The farms are designed to be visually appealing, with fish tanks at the bottom supplying nutrient-rich water to the hemp media in which herbs and microgreens grow under LED lights. As part of the subscription model, urban farmers come once a week to check water levels, bring new trays of greens, and maintain the system. So far, two restaurants have signed up -- Top Paddock, in the suburb of Richmond, and Higher Ground, an internationally recognized restaurant in Melbourne.
"It's worth it to the restaurants because they get fresh produce at their fingertips and it has all the benefits of having a garden out back without any of the work," says Serena Lee, Farmwall's co-founder and chief communications officer.
The sky's the limit for future venue possibilities: nursing homes, schools, hotel lobbies, businesses, homes.
"Urban farming is never going to feed the world," Lee acknowledges. "We understand that and we're not saying it will, but when people are able to watch their food grow onsite, it triggers an awareness of local food production. It teaches people about how technology and science can work in coherence with nature to create something super-efficient, sustainable, and beautiful."
LOS ANGELES
(Otium)
Chef Timothy Hollingsworth at the Los Angeles restaurant Otium's rooftop garden.
At the restaurant Otium in Los Angeles, a peaceful rooftop garden sits atop a structure of concrete and steel that overlooks the hustle and bustle of downtown LA. Vegetables and herbs grown on the roof include Red Ribbon Sorrel, fennel fronds, borage blossoms, nasturtium, bush basil, mustard frills, mustard greens, kale, arugula, petit leaf lettuce, and mizuna. Chef Timothy Hollingsworth delights in Otium's ability to grow herbs that local purveyors don't offer, like the wild Middle Eastern Za'atar he uses on grilled steak with onions and sumac.
"I don't think this growing trend [of urban farming] is something that will be limited to a handful of restaurants," says Hollingsworth. "Every business should be concerned with sustainability and strive to protect the environment, so I think we will be seeing more and more gardening efforts throughout the country."
Whether a garden is vertical or horizontal, indoors or outdoors, on a roof or in a basement, tending to one provides not only fresh food, but intangible benefits as well.
"When you put your time and love into something," says Hollingsworth, "it really makes you respect and appreciate the produce from every stage of its life."
Q. We are sitting here in the so-called pop-up network state Zuzalu temporarily realized in the village of Lusticia Bay by the beautiful Mediterranean Sea. To me this is an entirely new concept: What is a network state?
A. A network state is a highly aligned online community that has a level of in-person civility; it crowd-funds territory, and it eventually seeks diplomatic recognition. In a way it's about starting a new country. The term was coined by the crypto influencer and former CTO of Coinbase Balaji Srinivasan in a book by the same title last year [2022]. What many people don't know is that it is a more recent addition or innovation in a space called competitive governance. The idea is that you have multiple jurisdictions competing to provide you services as a customer. When you have competition among governments or government service providers, these entities are forced to provide you with a better service instead of the often worse service at higher prices or higher taxes that we're currently getting. The idea went from seasteading, which was hardly feasible because of costs, to charter cities getting public/private partnerships with existing governments and a level of legal autonomy, to special economic zones, to now network states.
Q. How do network states compare to charter cities and similar jurisdictions?
A. Charter cities and special economic zones were legal forks from other existing states. Dubai, Shenzhen in China, to some degree Hong Kong, to some degree Singapore are some examples. There's a host of other charter cities, one of which I'm based in myself, which is Prospera located in Honduras on the island Roatán. Charter cities provide the full stack of governance; they provide new laws and regulations, business registration, tax codes and governance services, Estonia style: you log on to the government platform and you get services as a citizen.
When conceptualizing network states, Balagi Srinivasan turns the idea of a charter city a bit on its head: he doesn't want to start with this full stack because it's still very hard to get these kinds of partnerships with government. It's very expensive and requires lots of experience and lots of social capital. He is saying that network states could instead start as an online community. They could have a level of alignment where they trade with each other; they have their own economy; they meet in person in regular gatherings like we're doing here in Zuzulu for two months, and then they negotiate with existing governments or host cities to get a certain degree of legal autonomy that is centered around a moral innovation. So, his idea is: don't focus on building a completely new country or city; focus on a moral innovation.
Q. What would be an example of such a moral innovation?
A. An example would be longevity—life is good; death is bad—let's see what we can do to foster progress around that moral innovation and see how we can get legal forks from the existing system that allow us to accelerate progress in that area. There is an increasing realization in the science that there are hallmarks of aging and that aging is a cause of other diseases like cancer, ALS or Alzheimer's. But aging is not recognized as a disease by the FDA in the United States and in most countries around the world, so it's very hard to get scientific funding for biotechnology that would attack the hallmarks of aging and allow us potentially to reverse aging and extend life. This is a significant shortcoming of existing government systems that groups such as the ones that have come together here in Montenegro are now seeking alternatives too. Charter cities and now network states are such alternatives.
Q. Would it not be better to work within the current systems, and try to improve them, rather than abandon them for new experimental jurisdictions?
A. There are numerous failures of public policies. These failures are hard, if not impossible, to reverse, because as soon as you have these policies, you have entrenched interests who benefit from the regulations. The only way to disrupt incumbent industries is with start-ups, but the way the system is set up makes it excessively hard for such start-ups to become big companies. In fact, larger companies are weaponizing the legal system against small companies, because they can afford the lawyers and the fixed cost of compliance.
I don't believe that our institutions in many developed countries are beyond hope. I just think it's easier to change them if you could point at successful examples. ‘Hey, this country or this zone is already doing it very successfully’; if they can extend people’s lifespan by 10 years, if they can reduce maternal mortality, and if they have a massive medical tourism where people come back healthier, then that is just very embarrassing for the FDA.
Q. Perhaps a comparison here would be the relationship between Hong Kong and China?
A. Correct, so having Hong Kong right in front of your door … ‘Hey, this capitalism thing seems to work, why don't we try it here?’ It was due to the very bold leadership by Deng Xiaoping that they experimented with it in the development zone of Shenzhen. It worked really well and then they expanded with more special economic zones that also worked.
Próspera is a private city and special economic zone on the island of Roatán in the Central American state of Honduras.
Q. Tell us about Prospera, the charter city in Honduras, that you are intimately connected with.
A. Honduras is a very poor country. It has a lot of crime, never had a single VC investment, and has a GDP per capita of 2,000 per year. Honduras has suffered tremendously. The goal of these special economic zones is to bring in economic development. That's their sole purpose. It's a homegrown innovation from Honduras that started in 2009 with a very forward-thinking statesman, Octavio Sanchez, who was the chief of staff to the president of Honduras, and then president. He had his own ideas about making Honduras a more decentralized system, where more of the power lies in the municipalities.
Inspired by the ideas of Nobel laureate economist Paul Romer, who gave a famous Ted Talk in 2009 about charter cities, Sanchez initiated a process that lasted for years and eventually led to the creation of a special economic zone legal regime that’s anchored in the Hunduran constitution that provides the highest legal autonomy in the world to these zones. There are today three special economic zones approved by the Honduran government: Prospera, Ciudad Morazan and Orchidea.
Q. How did you become interested and then involved in Prospera?
A. I read about it first in an article by Scott Alexander, a famous rationalist blogger, who wrote a very long article about Prospera, and I thought, this is amazing! Then I came to Prospera and I found it to be one of the most if not the most exciting project in the world going on right now and that it also opened my heart to the country and its people. Most of my friends there are Honduran, they have been working on this for 10 or more years. They want to remake Honduras and put it on the map as the place in the world where this legal and governance innovation started.
Q. To what extent is Prospera autonomous relative to the Honduran government?
A. What's interesting about the Honduran model is that it's anchored within the Honduran constitution, and it has a very clear framework for what's possible and what's not possible, and what's possible ensures the highest degree of legal autonomy anywhere seen in the world. Prospera has really pushed the model furthest in creating a common law-based polycentric legal system. The idea is that you don't have a legislature, instead you have common law and it's based on the best practice common law principles that a legal scholar named Tom W. Bell created.
One of the core ideas is that as a business you're not obligated to follow one regulatory monopoly like the FDA. You have regulatory flexibility so you can choose what you're regulated under. So, you can say: ‘if I do a medical clinic, I do it under Norwegian law here’. And you even have the possibility to amend it a bit. You're still required to have liability insurance, and have to agree to binding arbitration in case there's a legal dispute. And your insurance has to approve you. So, under that model the insurance becomes the regulator and they regulate through prices. The limiting factor is criminal law; Honduran criminal law fully applies. So does immigration law. And we pay taxes.
Q. Is there also an idea of creating a kind of healthy living there, and encourage medical tourism?
A. Yes, we specifically look for legal advantages in autonomy around creating new drugs, doing clinical trials, doing self-medication and experimentation. There is a stem cell clinic here and they're doing clinical trials. The island of Roatán is very easily accessible for American tourists. It's a beautiful island, and it's for regulatory reasons hard to do stem cell therapies in the United States, so they're flying in patients from the United States. Most of them are very savvy and often have PhDs in biotech and are able to assess the risk for themselves of taking drugs and doing clinical trials. We're also going to get a wellness center, and there have been ideas around establishing a peptide clinic and a compound pharmacy and things like that. We are developing a healthcare ecosystem.
Q. This kind of experimental tourism raises some ethical issues. What happens if patients are harmed? And what are the moral implications for society of these new treatments?
A. As a moral principle we believe in medical freedom: people have rights over their bodies, even at the (informed) risk of harm to themselves if no unconsenting third-parties are harmed; this is a fundamental right currently not protected effectively.
What we do differently is not changing ethical norms around safety and efficacy, we’re just changing the institutional setup. Instead of one centralized bureaucracy, like the FDA, we have regulatory pluralism that allows different providers of safety and efficacy to compete under market rules. Like under any legal system, common law in Prospera punishes malpractice, fraud, murder etc. This system will still produce safe and effective drugs, and it will still work with common sense legal notions like informed consent and liability for harm. There are regulations for medical practice, there is liability insurance and things like that. It will just do so more efficiently than the current way of doing things (unless it won’t, in which case it will change and evolve – or fail).
A direct moral benefit ´to what we do is that we increase accessibility. Typical gene therapies on the market cost $1 million dollars in the US. The gene therapy developed in Prospera costs $25,000. As to concern about whether such treatments are problematic, we do not share this perspective. We are for advancing science responsibly and we believe that both individuals and society stand to gain from improving the resiliency of the human body through advanced biotechnology.
Q. How does Prospera relate to the local Honduran population?
A. I think it's very important that our projects deliver local benefits and that they're well anchored in local communities. Because when you go to a new place, you're seen as a foreigner, and you're seen as potentially a danger or a threat. The most important thing for Prospera and Ciudad Morazan is to show we're creating jobs; we're creating employment; we're improving people's lives on the ground. Prospera is directly and indirectly employing 1,100 people. More than 2/3 of the people who are working for Prospera are Honduran. It has a lot of local service workers from the island, and it has educated Hondurans from the mainland for whom it's an alternative to going to the United States.
Q. What makes a good Prosperian citizen?
A. People in Prospera are very entrepreneurial. They're opening companies on a small scale. For example, Vehinia, who is the cook in the kitchen at Prospera, she's from the neighboring village and she started an NGO that is now funding a school where children from the local village can go to instead of a school that's 45 minutes away. There's very much a spirit of ‘let's exchange and trade with each other’. Some people might see that as a bit too commercial, but that's something about the culture that people accept and that people see as a good thing.
Q. Five years from now, if everything goes well, what do we see in Prospera?
A. I think Prospera will have at least 10,000 residents and I think Honduras hopefully will have more zones. There could be zones with a thriving industrial sector and sort of a labor-intensive economy and some that are very strong in pharmaceuticals, there could also be other zones for synthetic biology, and other zones focused on agriculture. The zones of Prospera, Ciudad Morazan and Orchidea are already showing the results we want to see, the results that we will eventually be measured by, and I'm tremendously excited about Honduras.
Through her research and companies, Dr. Picard has developed wearable sensors, algorithms and systems for sensing, recognizing and responding to information about human emotion. Her products are focused on using fitness trackers to advance clinical quality treatments for a range of conditions.
Meanwhile, in just the past few years, numerous fitness tracking companies have released products with their own stress sensors and systems. You may have heard about Fitbit’s Stress Management Score, or Whoop’s Stress Monitor – these features and apps measure things like your heart rhythm and a certain type of invisible sweat to identify stress. They’re designed to raise awareness about forms of stress such as anxieties and anger, and suggest strategies like meditation to relax in real time when stress occurs.
But how well do these off-the-shelf gadgets work? There’s no one more knowledgeable and experienced than Rosalind Picard to explain the science behind these stress features, what they do exactly, how they might be able to help us, and their current shortcomings.
Dr. Picard is a member of the National Academy of Engineering and a Fellow of the National Academy of Inventors, and a popular speaker who’s given over a hundred invited keynote talks and a TED talk with over 2 million views. She holds a Bachelors in Electrical Engineering from Georgia Tech, and Masters and Doctorate degrees in Electrical Engineering and Computer Science from MIT. She lives in Newton, Massachusetts with her husband, where they’ve raised three sons.
In our conversation, we discuss stress scores on fitness trackers to improve well-being. She describes the difference between commercial products that might help people become more mindful of their health and products that are FDA approved and really capable of advancing the science. We also talk about several fascinating findings and concepts discovered in Dr. Picard’s lab including the multiple arousal theory, a phenomenon you’ll want to hear about. And we explore the complexity of stress, one reason it’s so tough to measure. For example, many forms of stress are actually good for us. Can fitness trackers tell the difference between stress that’s healthy and unhealthy?
Show links:
- Dr. Picard’s book, Affective Computing
- Dr. Picard’s bio
- Dr. Picard on Twitter
- Dr. Picard’s company, Empatica - https://www.empatica.com/ - The FDA-cleared Empatica Health Monitoring Platform provides accurate, continuous health insights for researchers and clinicians, collected in the real world
- Empatica Twitter
- Dr. Picard and her team have published hundreds of peer-reviewed articles across AI, Machine Learning, Affective Computing, Digital Health, and Human-computer interaction.
- Dr. Picard’s TED talk
Rosalind Picard