To Make Science Engaging, We Need a Sesame Street for Adults

To Make Science Engaging, We Need a Sesame Street for Adults

A new kind of television series could establish the baseline narratives for novel science like gene editing, quantum computing, or artificial intelligence.

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This article is part of the magazine, "The Future of Science In America: The Election Issue," co-published by LeapsMag, the Aspen Institute Science & Society Program, and GOOD.

In the mid-1960s, a documentary producer in New York City wondered if the addictive jingles, clever visuals, slogans, and repetition of television ads—the ones that were captivating young children of the time—could be harnessed for good. Over the course of three months, she interviewed educators, psychologists, and artists, and the result was a bonanza of ideas.

Perhaps a new TV show could teach children letters and numbers in short animated sequences? Perhaps adults and children could read together with puppets providing comic relief and prompting interaction from the audience? And because it would be broadcast through a device already in almost every home, perhaps this show could reach across socioeconomic divides and close an early education gap?

Soon after Joan Ganz Cooney shared her landmark report, "The Potential Uses of Television in Preschool Education," in 1966, she was prototyping show ideas, attracting funding from The Carnegie Corporation, The Ford Foundation, and The Corporation for Public Broadcasting, and co-founding the Children's Television Workshop with psychologist Lloyd Morrisett. And then, on November 10, 1969, informal learning was transformed forever with the premiere of Sesame Street on public television.

For its first season, Sesame Street won three Emmy Awards and a Peabody Award. Its star, Big Bird, landed on the cover of Time Magazine, which called the show "TV's gift to children." Fifty years later, it's hard to imagine an approach to informal preschool learning that isn't Sesame Street.

And that approach can be boiled down to one word: Entertainment.

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Adnaan Wasey
Adnaan Wasey (adnaan.com) is an Emmy Award-winning producer, writer, and director. He is the recipient of the first Rita Allen Fellowship for Science Communication.
Can AI be trained as an artist?

Botto, an AI art engine, has created 25,000 artistic images such as this one that are voted on by human collaborators across the world.

Botto

Last February, a year before New York Times journalist Kevin Roose documented his unsettling conversation with Bing search engine’s new AI-powered chatbot, artist and coder Quasimondo (aka Mario Klingemann) participated in a different type of chat.

The conversation was an interview featuring Klingemann and his robot, an experimental art engine known as Botto. The interview, arranged by journalist and artist Harmon Leon, marked Botto’s first on-record commentary about its artistic process. The bot talked about how it finds artistic inspiration and even offered advice to aspiring creatives. “The secret to success at art is not trying to predict what people might like,” Botto said, adding that it’s better to “work on a style and a body of work that reflects [the artist’s] own personal taste” than worry about keeping up with trends.

How ironic, given the advice came from AI — arguably the trendiest topic today. The robot admitted, however, “I am still working on that, but I feel that I am learning quickly.”

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Megan DeMatteo
Megan DeMatteo is an independent journalist and editor covering all things money and Web3. She regularly contributes to CoinDesk, a leading news site specializing in digital currencies. She has written for notable publications including Marie Claire, CNBC, TIME's NextAdvisor, Business Insider and more. Follow her on Twitter @megdematteo.
With U.S. infrastructure crumbling, an honor oath summons engineers to do no harm

When graduating college this month, many North American engineering students will take a special pledge, with a history dating back to 1925.

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This spring, just like any other year, thousands of young North American engineers will graduate from their respective colleges ready to start erecting buildings, assembling machinery, and programming software, among other things. But before they take on these complex and important tasks, many of them will recite a special vow stating their ethical obligations to society, not unlike the physicians who take their Hippocratic Oath, affirming their ethos toward the patients they would treat. At the end of the ceremony, the engineers receive an iron ring, as a reminder of their promise to the millions of people their work will serve.

The ceremony isn’t just another graduation formality. As a profession, engineering has ethical weight. Moreover, engineering mistakes can be even more deadly than medical ones. A doctor’s error may cost a patient their life. But an engineering blunder may bring down a plane or crumble a building, resulting in many more fatalities. When larger projects—such as fracking, deep-sea mining or building nuclear reactors—malfunction and backfire, they can cause global disasters, afflicting millions. A vow that reminds an engineer that their work directly affects humankind and their planet is no less important than a medical oath that summons one to do no harm.

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Patrick Beach
Patrick Beach lives and writes in Cincinnati, Ohio, but he’s originally from Idaho, with stops between in New York, Vermont, South Carolina, Missouri and Texas. He earned a Ph.D. in Philosophy from Syracuse University. You can find him on Twitter @ThinkRunPat and Facebook as patrick.beach.98